Welcome

Welcome on the website of Elsewear, a Dutch initiative to promote the most dominant fashion trend of our time: "Green is the new Black". Green stands for environmentally friendly materials, clean production processes and good labour practices in the textile industry. Black has always been the most popular fashion color.

What we do

We advise textile companies on all aspects of sustainable clothing production, from policy making, to sourcing to labeling and marketing. We advise on green fabrics, labor conditions, carbon reduction and compensation and waste management. We advocate realistic and practical solutions and connect you with the right partners. We are backed up by networks of 'green' spinners, knitters, weavers and CMT's and experts over the world.

Many clothing companies are making interesting steps towards 'green' production practices. We report the news on the 'green the new black' website, in cooperation with a network of Dutch clothing companies, ngo's, textile trade associations and training institutes. Click on picture below to find the latest news from the Dutch clothing sector.

We have also started a project for small fashion companies and fashion designers. This is the 'Clean & Unique' project, comprising five information meetings in the Netherlands and the Clean & Unique Association. The association is launched so that the small companies can benefit from collective memberships (for example, Fair Wear Foundation), fabric purchases and etcetera. Click here for further information.